As the world of marketing and advertising campaigns are changing, businesses need to look for more innovative ways to reach their customers and build a strong community around their brand. A great way to expand your reach and connect with your audience in a friendlier and more familiar way is to include your followers and customers in your marketing efforts.
User-generated elements in your marketing campaigns can be more efficient by showing how your product or service impacts the people who use it regularly. Stories from the heart of your business and strong reviews speak more for your business than any traditional marketing would.
“The great marketers that we see are changing the way their organisations operate,” says Ashling Kearns, vice-president of UK and Ireland marketing at Salesforce, and one of the 15 Top 100 judges. “They’re bringing companies together, they're bringing departments together, they're bringing their customers together.”