A lot of brands today are looking at experience-led marketing, but then measuring short term results vs. aiming for the long term vision of brand awareness and reach. Experience Marketing when combined with authenticity and genuine reach can deliver wonders for the brands, but marketing as always should have a long term vision and look at how to make the brand more agile.

A strong brand will always have clear brand core values, an unmistakable identity, and a long-term strategy.