Meeting with candidates is a part of my daily role and one of the things I hear most often is that 'culture' is one of the most important factors in how people approach their job search and which companies/roles will be most suitable.

In which case, how do we define, identify, describe and differentiate cultures? 

This article gives a great dissection of different types of company culture and how they operate/what they offer. But is it so easy to break down into just four quadrants?

How would you describe your own culture? What makes your company different? Do you think you could squeeze one of your USPs into such a defined box?