When Sergey Brin and Larry Page founded Google in 1998 I wonder if they ever thought they were starting a business that could swallow a €1.5b fine without breaking wind. It's a classic tale of how companies evolve from ideals such as "Don't be evil" their original strap line, to a corporate money making machine acquiring any threat or screwing them into the ground by using their monopoly of the market. They are brilliant and create tools that we all use but their brand is now under constant attack. The employees at Google have interesting ethics. They strike to stop the company working with the US Government on military projects, but are quite happy to accept their big fat pay cheques and dividends whilst manipulating markets. Facebook and Twitter employees face the same dilemna as long as they continue to provide platforms for extremists. Ditch the morals or the pay cheque?