While most companies scratch their heads till they find something that their industry hasn't yet done, fast food giant Burger King has taken competitive marketing quite literally recently.
By jabbing at its rivals such as McDonald's and now KFC, not only does it make us laugh a little and really get us talking, it appeals to our competitive nature too.
Sometimes all is fair in love and war - and chicken.
Burger King has gotten plenty of promotional mileage out of taking lighthearted jabs at its rivals. While most of those are aimed at other burger joints, now the King is taking on KFC’s Colonel to promote the chain’s grilled chicken sandwich.