I was walking in freezing temperatures to the train station after a long day in the office and was confronted with a large billboard advertising HSBC's latest campaign. 

I normally wouldn't pay any attention to the billboard but this really caught my attention and not only that it gave me a sense of pride in where I am from and what my small part of the world has contributed to.

I was shocked to later find out that the "We are not an island" campaign has divided opinion and has been branded "anti-brexit propaganda". Maybe this is what HSBC intended - there is no such thing as bad publicity!

I however believe this is a clever and well timed piece of advertisement, and in the age of targeted advertisement would welcome more campaigns like this.