Marketing Services agencies are full of young (under 35) people. But young people can't be the future because agencies are only full of the young. If large swathes of the world population are ageing why are agencies lacking representation of the consumers they are trying to target? Which agencies are going to be brave and start hiring a workforce that represents the society we live in?
People over 50 aren’t creative enough to write a fucking banner ad, but they are creative enough to dominate in Nobels, Pulitzers, Oscars, and Emmys. I guarantee you, not one of these brilliantly talented people could get a job in an ad agency today. Not one.