In a much anticipated move, Instagram has now launched dedicated e-commerce channels in UK, thus allowing users to buy merchandise via organic posts which will re-direct them to the retailers' websites. 

It is interesting to anticipate how dramatically this move may transform the e-commerce industry and influencer marketing. It will most likely impact allied industries such as travel and tourism, F&B, and so on. 

The chief concern at this point is who the option of converting their Instagram page into an e-commerce interface will be available to. Will it be exclusively available to the bigger brands or smaller brands too? Will influencers and affiliates also get a slice of this pie?

The only evident clarity about this matter is that Instagram's mega update is sure to manipulate the work strategies of magazines, bloggers, and affiliates in the future.