As a luxury outerwear brand, it comes as no surprise to hear that the Canada Goose name has allegedly been used by cheap Chinese counterfeits.

Fake Canada Goose products have been found to be marketed on hundreds of unauthorised websites selling the premium coats and parkas at a fraction of the cost.

Whilst this counterfeit story draws immediate comparisons with other luxury brands who have had to curtail damage to their respective brand image, is there not an ethical viewpoint to consider here as well?

There were well-documented demonstrations by PETA activists at the opening of the London flagship store last November, justifiably objecting to the cruelty to geese and coyotes in the production of their coats.

Whilst there is clearly a high demand for status symbol coats that cost upwards of £1,000, should we really feel any sympathy for the Chicago-based company's reputation taking a dent?  

They say a fool and his money are soon parted, so perhaps this story also says a lot about Canada Goose's target market and their spending habits.