What's fascinating about Glassdoor's list of most recommended employers of 2017 (as referenced in the article below) is that despite numerous controversies over the last few months, big tech firms stand firm as the most desirable places for job seekers to work.

Key to their continued desirability are the dual aspects of their brand power - firstly, the 'CV Factor' of working for such a successful, all-encompassing behemoth puts them in a great position when compared to other potential employers.

Secondly, and possibly more importantly, is the strength of their employee experience, exhibited through the likes of Glassdoor to be overwhelmingly positive. 

If other employers are looking to challenge the big tech companies for great talent, they can't compete with the name. Instead they have to harness the PR power of a nurturing working culture, one that puts employees and their development first in their list of priorities.