We are all aware the different video formats we are viewing on our Facebook, Twitter, Instagram and Snapchat feeds have been rapidly gaining speed (my 13 year old daughter can make a 30 second video clip with sound quicker than I can take a photo..) and entertaining us, (although we all still love that perfect photo), so now LinkedIn have introduced 30 second videos (just for Influencers at the moment), will we be comfortable as Recruiters potentially advertising our jobs or our brand to the network via this format? It still doesn't quite feel natural selling your job to the camera on your laptop does it?
Last week, LinkedIn announced that it is launching its first foray into video in the form of 30-second videos from LinkedIn Influencers, a group of hundreds of "the world's foremost thinkers, leaders, and innovators" who are hand-picked by LinkedIn to publish content on its platform. LinkedIn's Jonathan Sherman-Presser explained, "When an Influencer you follow posts a video, that video will appear directly in your feed. From there, you can dive in to see what other Influencers have to say about that topic, weigh in with a comment, and respond to comments from other members."