First re brand in 20 years and this is what they do? To make the decision to re brand its often thought a complete overhaul is needed. Mastercard show us how to bring a mark into the 21st century  but retain its tradition and charisma.

A brief for a re brand has many more layers and thoughts than anyone can imagine if all you see if the final product... conceptual thinking and trends analysis play just a tiny part in how a brand moves with the times to maintain their identity but also be fresh.