In the ever developing digital world employers are having to recruit roles that are new to their organisations. In the world of Social Media this presents the challenge of what to call yourself. So are you a Social Media Evangelist or a Social Media Manager? A Social Media Strategist or a Social Media Rock Star?
They incorporate pop-culture and zeitgeist and attribute cool, active titles to fit into the fast pace of the modern business landscape. The main positive of extreme modern titles is that they get noticed – people ask questions about them, they generate conversation.