Interview Tips for Patent and Trade Mark Attorneys
I remember writing this blog some time ago, but the core message still resonates in my opinion.
If you're a patent or trade mark attorney...
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Google Can Still Track You Even With Your Google Phone Switched Off And The SIM Card Removed
So stated Sir Martin Sorrell CEO of WPP, the world's largest advertising group. But it was short termism and his frustration at lacking...
How AI Has Changed Black Friday and Cyber Monday
Interesting to see how Artificial Intelligence is predicting demand and personalising services for customers, to increase its success.
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Bagging discounts on Black Friday and Cyber Monday has become a yearly ritual for many of us. The roots go back to the early 20th century...…
The Campaign Big Awards
Adam & Eve look to win big for the Campaign Big Awards. Personally, I love the work they do for Harvey Nichols, the campaigns are...
Brits Spend More
Brits are still spending, but would cut back on eating out and takeaways if their disposable income was cut.
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UK – British consumers are spending 76% of their disposable income on essentials, as opposed to luxuries, according to new research from...…
Snapchat About To Be Gobbled Up By China's Tencent
Is this the start? In China people want to join BAT. Not British American Tobacco, but Baido, Alibaba or Tencent. The latter is huge and...
Christmas Ad Roundup: The Crackers And The Turkeys
It's that time of year again - no, not the season of joyful tidings; it's actually that time of year when we get buried under a mound of...
Gender Pay Gap Widening For Women In Their 20s
Friday 10th November marks a date when women in the workplace across the UK should be packing up their desks and setting their "out of...
People Who Don't Make Mistakes, Make Nothing
I first heard this phrase from Ken Bates, the then Chairman of Chelsea Football Club back in the 1980s. I have always subscribed to the...
Me-Time Commuters
When looking for a new role, commuting time is often high on the list of what is important to someone. Interesting how nearly half the...
Are Chief Growth Officers The New Chief Marketing Officers?
So it seems that members of the elusive Fortune 100 are starting to officially recognising marketing as a key part of the a business'...
Is Content Marketing Part Of Your 2018 Strategy?
Yes, content has definitely lived up to its reputation of being the king! Powerful, relevant content has become the core of successful...
Data Feeding Into More Intelligent User Experience
Truly, data does reign supreme in the present era of competitive commerce, when no other marketing strategy works as well as...
Bias In Newsfeeds And Social Communities
If you're an avid Facebook-user (or any social media user for that matter), you'll be aware of social network algorithms.
You'll...
Excellent Customer Service Is Still Important To Consumers
Despite the increase of online shopping, customers still expect high levels of customer service.
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Customers are ‘less tolerant’ and more demanding of brands, finds study Katie McQuater Energy Finance News Retail Trends UK ...…
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