I have a love-hate relationship with the retail side of the telecommunications industry. Having worked there during my days at Uni and...

I have had the fortune of meeting Jarek in Singapore and it is no surprise to me that he is now CEO of Publicis One and has put the...

What a great business SKY is. If the economy is thriving consumers spend more money and companies spend more on advertising. So SKY win...

Zuckerberg, whose net worth stands at $35.7 billion, is in the planning phase of his next venture - search advertising. With the Facebook...

Yesterday I wrote about the decline of Twitter and problems they have with attracting advertising spend. Today, the topic is Facebook and...

An interesting piece from The Guardian arising from comments made by the shadow chancellor, John McDonnell, about whether the patent box...

Marissa Meyer is clearly a very intelligent person and soon after taking the reins at Yahoo embarked on an acquisition strategy aimed not...

I've been having this conversation with a few people this week and alas! An article about the same topic pops up on my LinkedIn. Besides...

Taking legal action against your employer because you are bored at work seems laughable. The reverse would see employers suing employees...

Ouch. New research is a real wake up call for marketers and agencies as it shows that in the world of ROI there is 56% wastage and those...

GlaxoSmithKline (GSK) employ 16,000 people in the UK and the CEO wanted the UK to remain in the EU. How positive that for logical...

There seems to still be a lot of considerable barriers despite the investment to develop more diverse graduate workforce.

Previously I...

I wrote a blog a couple of years ago extolling the virtues of candidates who opted to use just one recruiter for their respective job...

Stay up to date with all things data, with these handy resources!

Korn Ferry Futurestep recently conducted a survey about what matters to Millennials in the work place and it came out that values and...

Having recently installed a Nest thermostat I've already started to remove the need for UI design in my world. Other ways in which UI...

'Big Data' has been on the tip of our tongues for the last decade, with businesses becoming increasingly aware of the value that data can...

Some days I feel like a slave to my email, yes it's instant, generates an audit trail, reminds us of what we need to, although as a...

As a Developer it's important to keep abreast of new advances in technology and code, as well as constantly improving your skills. 

Seems odd that when research tells you that 90% of your customers fully understand your brand that you need to clarify what you are....

As Twitter revenue growth hits its lowest level since 2013, it begs the question; how much longer will Twitter be around?

With Twitter...

Specsavers are trying to trade mark 'should've' as a result of their hugely successful and long running advertising campaign 'Should've...

Sometime nerves or over-prepping for that job you really want can get the better of you.. It's far too easy to forget your body language,...

Kim Kardashian and Kanye West cleverly used the power of modern technology and social media to demonstrate that Swift was somewhat...

In the ever developing digital world employers are having to recruit roles that are new to their organisations. In the world of Social...

Say goodbye to old school recordings - to the humble Video Cassette Recorder (VCR).

This month it is reported that the last ever VCR will...

It's obvious that too much of a good thing is bad. In this case, I'm talking about technology - smartphones and computers. Over-use these...

Interesting read! The market for Customer Journey Analytics (CJA) is still fragmented, however with the constant evolution of the...

Apparently it's attractive to most people.

People are generally paid to work for an around 8 hours a day, 5 days a week. If employees...

Many of our clients here at Aspire who recruit graduates from our specialist division still insist on a 2.1 classification, however in...

Some really good points in this, however trying to decide which way is best isn't a 'one size fits all' approach. 

I think often...

Even in the disruptive technology industry, brands must define what value they can add to their consumers and constantly re-position...

After the many gruelling hours of scrolling through social media posts from friends in Australia, New Zealand, USA and UK, we can finally...

Campaign asks industry experts - 'If data could tell you anything about a consumer, what would you want to know?

The UK Intellectual Property profession, comprising of patent and trade mark attorneys, requires a steady influx of talented, bright and...

Marketing professionals love the strategy and creative side of their role and over the past couple of decades have had to focus on ROI...

There's no doubt Pixar are one of the most successful businesses in their market for story telling. As with the Creative Industry though...

Earlier this year I wrote a short piece about job search flexibility being a two-way street, for both candidates and clients alike....

The power of social media never ceases to amaze me, from slapstick comedy home videos going viral, to charity pledges and crowd funding...

You would have thought it was relatively simple for Sony. If you have a product aimed at a certain demographic then your creative and...

The latest Ghostbusters movie campaign at Waterloo station, has once again proven the enormous power of experiential marketing. 

By...

As FB and Insta share an ad platform as well as many other ad formats, it is easy for marketers to create campaigns that run across the...

Demographic activity trends are hugely indicative of what content strategy should look like for different companies. 

On social media...

It's so important to have eye catching details in your visuals, whether you're in Branding, Advertising or Marketing. 

So many...

A great article by Dentsu demonstrating the power of twitter when it comes to using live events to empower and promote your brand 

A massive 342,927 new businesses were registered in the first 6 months of 2016 which would indicate a high level of confidence in the UK...

The launch of Pokemon Go in Japan has been delayed temporarily following the email leak yesterday which revealed a Sponsored Locations...

A very good article by Laura Harper at Shoosmiths, outlining her recommendations for brand owners in light of the EU referendum result....

Poor communication can lead to misunderstandings, little or no progress towards achieving goals, ineffective teamwork and many more...

JWT have been under fire recently regarding their hiring policy. Their approach to diversity and inclusion has been scrutinised with...

I am often in conversations with developers who have used either Angular JS or React JS but never extensively have used both. This can...

Many in Asia have been eagerly awaiting Pokemon Go but now the wait is over for some, it's set to go live in Japan tomorrow!

And Japan is...

Ignoring the rights and wrongs of maintaining a nuclear deterrent or weapons of mass destruction, depending on how you view this issue,...

It seems Ad agencies are streamlining their campaigns to fit the 'FMCG' umbrella, as trusted brands become more widely available and...

The sometimes controversial but undisputed leaders of the disruptive tech revolution have hit a huge new milestone - taking 6 months to...

Brands could soon be using image recognition technology to create tailored filters.  By taking an arty photo of your morning coffee,...

Bartle Bogle Hegarty New York (great name) won the brief to promote the fourth season of House of Cards, and they smashed it.   

So many people talk about using Instagram for business and I think this offers some great tips! - Particularly this one...

Create a test...

Sir Martin Sorrell leads the world's largest and most successful marketing services agency and richly deserves his much commented upon...

England fans aren't the only ones that will be glad to see the back of Euro 2016. The age old battle of Nike vs Adidas in the football...

It's a common perception that with multi devices traditional television viewing is on the slide as the younger generation consume their...

In the 'Big Brother' society that we live in today, almost every move we make is documented - from the journeys we make using automated...

All businesses have to be ever-ready and alert for big shifts in consumer behaviour and be agile enough to capitalize on it when its...

WPP has always been an aggressive acquirer of businesses both established and developing. The strategy to invest in early stage start-ups...

The success of Pokemon Go in recent weeks has well and truly put augmented reality on the digital map and at the forefront of industry...

It's an interesting point. Does a slick app equal a great customer experience? I would say it probably does but only if the app does what...

If you're my colleague Anne, then quite a lot!  Every day she's working hard to raise enough money to head to Kenya and help build...

Consumer research encompasses a wide range of topics, fundamental to understanding buying behaviours, from basic psychology, purchasing...

The internet of things may be the saviour on the future but for now as Samsung continues its battle with Apple it's not just about the...

More frustration for agency world as digital media owners with deep pockets continue to strip agencies of their best talent. Will it ever...

It's clear and well documented that a person's success is heavily dependent on mindset, outlook and attitude.   Of course,...

Facebook's announcement states that their "top priority is keeping you connected to the people, places and things you want to be...

I couldn't agree more! 

In most sports, there is a collection of “second choice” substitutes to fill in when a first-team player gets...

 guess this just says...NEVER GIVE UP

By combining classic video-game characters , VR and a healthy lifestyle aspect Pokemon Go has taken the world by storm. The technical...

A man has decided (in his infinite wisdom) to attempt to sue Apple for $10 billion because he feels the iPhone, iPod and iPad all...

The demands of an organisation's customers and audiences have never been higher and this is even true for the social content that brands...

Pinterest is a great place to find relevant infographics to feature on your blog. It is easy to search for topics that align with the...

All recruiters should do this, but some do it better than others! 

If you sit in the "brilliant recruiter" camp, then we want to talk...

Virtual Reality (VR) is fundamentally different. It gives its users full control of their perceptual abilities to get in touch with any...

If you've been online in the past week, there's almost no way you could've missed the influx of social media, blog and news articles...

I'm sure I'm not the only one who, despite feeling old at the realisation of Pokemon's age, has been thrown into a dizzying whirlwind of...

So what makes a good email from a recruiter...? found these tips particularly interesting!

A day that will undoubtedly go down in history as one of the most ground-breaking events in the Political world - the moment the British...

The importance of nurturing your email subscribers is often forgotten in Email Marketing. A lot is written about email best practice,...

An interesting and insightful read on the fall of copyright infringement, owing to legitimate streaming services like Netflix and...

Who knew that a LinkedIn improvement could affect existing searches?! Found this really useful to make sure I didn't lose potential...