A lot of brands today are looking at experience-led marketing, but then measuring short term results vs. aiming for the long term vision of brand awareness and reach. Experience Marketing when combined with authenticity and genuine reach can deliver wonders for the brands, but marketing as always should have a long term vision and look at how to make the brand more agile.
A strong brand will always have clear brand core values, an unmistakable identity, and a long-term strategy.
As a way to create short-term buzz (that ‘Holy sh*t, that’s cool’ factor) and long-term brand awareness, experiential marketing is crucial to luxury brands. But it also needs underpinning with processes that improve their long-term impact, and this is where inbound marketing comes in.