Whose margin will they eat now? Great idea. You are in a bar already you have four options, go home and cook, go home and order in, go hungry or go to a restaurant. At the restaurant, sit, order, wait and food arrives. Uber is now offering a Dine-in experience. At the bar, find a restaurant nearby, peruse the menu, order, be notified when food is nearly ready, wonder to the restaurant, sit and eat. Time to go home, oh yes - Uber knows where you are.
You order from the menu and can choose to go eat “ASAP” or in some cases schedule when you want to arrive and sit down. You’ll be shown how long the food will take to prep, distance to the restaurant, your price and the restaurant’s rating. You’ll then be notified as the order is prepared and approaches readiness. Then you just deliver yourself to the restaurant and the food is ready to be served as soon as you sit down