It's difficult to create a comprehensive mobile marketing campaign if one of the market leaders has its operating system made stagnant. With Huawei facing significant challenges you might have thought Apple and Samsung would benefit, yet only Samsung has seen its share price bounce. Yet that doesn't help marketers who don't care what device you have, they only care that they know how to reach you. Whether that task is about to become a whole lot harder, we will find out.
Marketing transformation is a hard enough game to play when we’re trying to navigate the commercial transition from simple marketing communications to digital supply chain management, but when the ecosystem itself is under attack it feels like there is no firm foundation on which to build.