How often have you had the advice to market yourself as the best candidate for the job?

It's very easy to fall into a long, b o r i n g job history and skills and accomplishments which are all fab points, but sometimes a little too much! You don't want to drown the interviewer to boredom before you've given your all.

Instead...

Think about your career-story. Give yourself an awesome opening line, but make it REAL and HONEST. 

Present the ways you've developed, but make it SHORT and SHARP. 

And lastly, end your story with why you're great for the job, but don't forget your PASSION.