The rise of computer-generated Influencers (CGI) is creating ripples within the marketing department. Cartoon characters are nor real but look like, well carton characters. CGI looks pretty real so how does that change how we are influenced? Robots are entering the recruitment world where your first contact may be a video call, with a robot. Does it matter or do humans need to believe in humans?
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Back in April 2016, Lil Miquela uploaded her first post to Instagram and introduced the world to a seemingly normal 19-year-old Brazilian-American. Miquela wore designer clothing and posed in the coolest locations, and oftentimes used her platform to make a statement about movements like #BlackLivesMatter. Source: Instagram/LilMiquela Since then, Miquela has amassed a following of 1.5million(!!) people and she doesn’t even exist.