Influencer Marketing is not a new concept, it has evolved into the mainstream. When Delia Smith created new recipes the supermarkets would sell out of the ingredients. So how do you capture the power of modern-day Influencer Marketing?
To find out, Aspire are hosting a free to attend seminar on June 4th with expert speakers such as Harry Hugo founder of The Goat Agency, Lisa Targett from TRIBE and Ben Jeffries from Influencer plus others. Details can be found here https://bit.ly/2DJGrH8
Two days after Delia Smiths new cookbook hit the shelves, supermarkets have reported a surge in its key recipe ingredients. The queen of home-baking released How to Cheat at Cooking on Friday and, since then, Sainsburys has sold twice as much ready-made pastry as last weekend, and requests for frozen mashed potato and Italian meat have increased