Influencers are soon to be the stars of the future as Facebook enables onscreen purchasing across its platforms. Brands will be queuing up to invest in the influencers that they can see sell their products and services and do so in real time.
At a time when we most doubt the authenticity of online reviews across Amazon, Glassdoor and other sites, Influencers gain in stature as the 'go to' referral.
Exciting times in digital marketing.
Facebook has experimented with a payments service, but is now integrating the service with Marketplace, its Gumtree-style online classifieds service.