The importance of design is everything when it comes to email marketing. From the design of the text to the format and placement of the content and images. 

I've lost count at the number of times I've seen emails sent out which are just not up to scratch. An email represents your business, you individually and the service/product your selling. 

Take time with your messaging, grab the readers attention with the copy and wow them aesthetically. Improve your numbers and generate more quality leads.