Only 7% of marketers believe terms like Gen X and millennial are an effective demographic grouping when it comes to segmenting data.
Looking at it, i completely agree! Different people enter life stages at different times, so stereotyping people into a certain group based on the year they were born seems rather silly.
Marketers need to move beyond demographic data and “lazy” terms such as ‘millennial’ when creating customer segmentation and focus on patterns in behaviour and attitudes which are more appropriate tools for targeting consumers than broad generational segments.
Just 7% of marketers believe terms like Gen X, Gen Z and millennial are a very effective means of segmentation, according to an exclusive Marketing Week. In fact, 55% say such demographic groupings are not very effective or not effective at all.