It's extraordinary that it's quite a shock for a digital marketing business to go fundraising, after making profits. Profits are almost swear words in growing businesses seeking funding. Shows lack of ambition apparently. Just goes to show that not all businesses require land grab strategies based on enormous cash burn. You can build a sensible profitable business with talented people and make profits as you go.
First it built a profitable company, then it went looking for funding to accelerate the growth.