At a time of constitutional chaos consumer confidence and economic outlook has improved so the IPA Bellwether Report for Q4 of 2018 may have had CMO's applying the ad-spend handbrake just as people feel better off and more inclined to spend. Makes life tough for Media Planners, Media Buyers, PPC Professionals and Strategists who are ever more reliant on Data Analysts to make sense of it all. As always it's all about the talent and just maybe people have become resilient to all forces of economic uncertainty and chaos.