April Fools Day is taken advantage of by brands, and rightly so, it's a great idea to see what people will believe...
This morning we had April Fool of our very own at Aspire with Paul, our Chairman, sending a message to all our UK-based staff outlining a new pension scheme they were thinking of investing in - a care home in Gibraltar of all places! It listed out all the benefits and why it was a great thing to invest in.
First thing I did after giving it a quick scan was email it across to my dad - yes, I'm still doing that in my 30's - for what he thought as I was sure it didn't sound like a good idea! Lo and behold, a couple of hours later another email came through letting us know it was an April Fool.
Thank goodness for that - but I fell for it hook, line and sinker!
Great to work for an employer with such a great sense of humour!
It's April Fools' day and no one is safe from brand PR stunts. Where Microsoft has just initiated a blanket ban on 1 April humour, other companies have decided to uphold the tradition of capitalising on the event with some fake news of their own.