It's quite possible that in fifteen years time, machines will be copywriters, art directors and video producers, but for now marketeers need to be in charge and also be responsible for implementing software to improve business sales.
In a matter of decades, technology altogether has evolved at light speed. AI has been a key factor in saving us time and uncovering new sales opportunities. Make use of these new opportunities as we're in a period of uncertainty around machine learning and AI as a whole.
AI gives us the freedom to focus on meaningful work, the elements that lead to a successful sale and customer experience.
Use it to your advantage, get ahead of the pack.
Fifteen years from now, the question may become to what extent AI will help shape creative. Can machines be copywriters, art directors and video producers? But for now, marketers need to be much more hard-nosed. As machine learning is plugged into the marketing stack through integrations with specialist software, more and more marketers will be able to incrementally improve sales by continually tweaking their communications.