It's not surprising to see that more than half of candidates applying for roles would automatically distrust a company with no internet presence.

 Your reputation is everything, and digital enhances that to a greater audience. It can sometimes be difficult to police though as companies such as Glassdoor fail to police reviews on their site leading to invalid testimonials potentially pushing away suitable customers.

This is where you have to step up. Share all the great benefits, photos, activities. Gradually build a source of information to attract the top talent. With a growing economy and a shortage of skills, it's time to invest more freely in developing a better culture.

84% of employees would consider leaving their current job if a business with an excellent reputation offered them another role. 

Reputation is the key to retention.