The great thing about highly capitalized digital businesses is that they can acquire platforms that threaten them. Facebook is losing users, younger people are not joining and there is a growing preference for private messaging. Just as well Facebook owns Whatsapp, Instagram and messenger but it's clear that Facebook will be quite different in the years to come and the very fact it needs to adapt to such an extent will create the opportunity for others to enter the market. It's a great time to be in digital media