So, despite university admissions being at record levels, and degrees from non-Red Brick or Russell Group universities being increasingly of less value to employers compared with real life work experience, there is a movement to encourage even more young people down an academic route.
It's curious whether this is the best approach for the overall economy, with the skills shortage in all sectors increasing every day?
While a university degree from one of the leading institutions can be a vehicle for social mobility, I think there may be an opportunity to blend this aspect in to a more comprehensive message of all the opportunities available to school leavers.
Why not also promote apprentices and other work-based training at an earlier age, as children being excited about and aspiring to tangible careers, rather than a degree for the sake of a degree, will ensure future generations are encouraged to gain the skills that will be continually in demand in the marketplace?
If we want to raise aspirations of children we need to do it early, far in advance of the teenage years and before they are embroiled in the examination treadmill.