It's crazy to think an online Shopify store in five years would turn into a £100m business, but it has, and all credit to Ben Francis and the team at GymShark.
I've said it before, and I'll say it again, Influencer Marketing is huge, and this is the perfect example. In between studying and delivering pizza's Ben created produce out of his garage and sent it to some of the world's most popular vloggers, bloggers and internet celebrities. In return, they'd fire social media posts over a variety of platforms to their millions of followers quickly turning Gymshark's clothing into a fitness commodity.
Just goes to show anything is possible when you have an idea, catch onto a trend and make the most of it.
The BBC's weekly The Boss series profiles a different business leader from around the world. This week we speak to Ben Francis, founder of UK sportswear brand Gymshark.