Documentary maker and broadcaster Louis Theroux believes marketing is an “unacknowledged art form”, the most intriguing aspect of which is its careful balance of “seduction and sales”.
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He referenced a piece by American author John Updike in which he compared advertisers to the people who carved gargoyles on medieval churches. “It was the idea that what might look from the outside as something that is anonymous and mercenary is actually an unacknowledged art form,” he said.