I need a taxi. Daytime in London it's Gett as they can use the bus lane. Most other times it's Uber. Do I check the logo before hailing the ride? Uber has just revealed a new logo to banish the bad new stories of the year. Same name, are we that stupid? Either way if I need a taxi and it's a legal service do i really care about stories of the past? As far as the design goes, it looks fresh and modern so the designers have done a great job.
The clean new appearance seeks to place past travails firmly in Uber’s wing mirror and will sprout everywhere that the Uber icon currently appears such as its Twitter account, website and mobile app.