I need a taxi. Daytime in London it's Gett as they can use the bus lane. Most other times it's Uber. Do I check the logo before hailing the ride? Uber has just revealed a new logo to banish the bad new stories of the year. Same name, are we that stupid? Either way if I need a taxi and it's a legal service do i really care about stories of the past? As far as the design goes, it looks fresh and modern so the designers have done a great job.