Whilst many blame xenophobic tendencies following Brexit for putting off EU workers from pursuing jobs in the UK, the reality is that it is probably the fall in value of the pound that has made the UK less attractive to work in. Either way the UK is facing a massive talent shortage at all levels including in the booming digital, media and marketing communications sector. 

Because of the sensitive nature of the immigration topic, the UK is denying itself the opportunity to bring in talent from outside of the UK for fear of stoking the issue. Gaining sponsorship for talent from outside of the UK is costly and time consuming and only really a game multinationals can play. In the meantime, SMEs are denied the opportunity to hire the talent they need that could also give a boost to the economy. It's time to loosen the restrictions and turn on the talent tap.