Well I love London, and everything about it, except there are too many people and it's far too expensive to live there anymore...So as many do, Channel 4 has decided it's time to rethink where its home is - well, part of it - and are moving 300 out of its London headquarters of 800 staff.
But to where?
It's unclear, and with only 30 Channel 4 staff currently working outside of London, any UK major city has to be on the cards...
It's an economic no-branier to buy outside of the capital, and more and more young professionals are doing so.
Birmingham, like many UK cities, has started its own Digital and Creative Hub: the Digital Canal, The Custard Factory and Innovation Birmingham to name a few initiatives..
Aspire have a Resource Centre for the UK - "Talent Hub" - so let's hope Channel 4 choose this second City in the Midlands for its new creative and broadcasting hub.
The initiative, known as 4 All in the UK, has been described as the biggest structural change in Channel 4’s 35-year history and will see the broadcaster open three “creative hubs” in the nations and regions. The largest of these hubs will be a new national headquarters, complete with a TV studio. The Guardian reports that Channel 4 News will open three new news bureaus, trebling the number of news jobs in the nations and regions by 2020, while the annual spend on shows made by TV production companies based outside London will rise from £169m to £350m by 2023.