A refreshing approach from P&G to have a creative resource staffed by talent from a mix of external agencies. Internal only is not attractive to the best talent because the agency environment and culture is so much more innovative and dynamic. The opportunity to work with peers from competing agencies is enticing and refreshing.
...talent from Publicis's Saatchi & Saatchi, WPP's Grey and Omnicom's Marina Maher Communications and Hearts & Science will collaborate under one roof in a yet-unnamed agency. Under Pritchard's ‘People First’ model, talent will be drawn from multiple (and traditionally competing) agencies