In a much anticipated move, Instagram has now launched dedicated e-commerce channels in UK, thus allowing users to buy merchandise via organic posts which will re-direct them to the retailers' websites.
It is interesting to anticipate how dramatically this move may transform the e-commerce industry and influencer marketing. It will most likely impact allied industries such as travel and tourism, F&B, and so on.
The chief concern at this point is who the option of converting their Instagram page into an e-commerce interface will be available to. Will it be exclusively available to the bigger brands or smaller brands too? Will influencers and affiliates also get a slice of this pie?
The only evident clarity about this matter is that Instagram's mega update is sure to manipulate the work strategies of magazines, bloggers, and affiliates in the future.
Instagram has launched a dedicated UK shopping channel in which businesses, led by test partners Marks & Spencer, Heidi Klein and mahabis... Shopping on Instagram serves as a virtual storefront offering up a range of wares from flowers and clothing to crafts, all with readily accessible pricing and product info to negate the need for searching. Erin Roy, head of media and digital marketing at Marks & Spencer commented: “Instagram Shopping offers us the opportunity to realise the huge potential of our 760,000 followers. Instagram has always been a great platform through which to showcase our products and engage with customers. Shoppable posts take this to a whole new level. They are simple to create, easy for our customers to use and enhance the Instagram experience.”