Interesting admission by Unilever. Whilst bigging up their internal agency, they only credit it with doing the mundane. Not exactly a destination employment venue for the truly talented strategists, creatives and innovators. The agency world is surely more appealing, working with the curious problem solvers.
Unilever SVP of marketing Aline Santos, speaking to The Drum, described the work of U-Studio as “quick-fixes, easy, digital” while adding that “strategic thinking” remains with its key agencies,