Everyone uses Google. Not many complain. Google is free. Many use Facebook. Not many complain. Facebook is free. Google and Facebook monetise your data hence their ability to sell ads. It's a simple exchange; your data for a free app. 

Do you mind that Amazon's Alexa is listening to every sound in your home and storing it? Do you mind that multiple apps that you have downloaded are storing your every move? You have given permission in exchange for using the app. 

This is the world we live in; life is a trade just as it was at the beginning of evolution when people bartered in the absence of money. It is therefore exciting to see the continual increased demand for talent in the fast moving digital media sector.