The marketing industry has positively shrunk the gap in terms of the numbers between men versus women in high responsibility roles. 

This article looks at 5 women in digital - in a variety if industries, on their ideas on the direction for marketing for 2018.

Some of these insights are;

  • Technical innovation is about people, not just a smart piece of technological advancement.
  • We need to consistently question the responsibility of social media ethics, AI and the future of work.
  • Customers are continuing to ask advice from each other and referrals are key - more trends looking at referral traffic.
  • Need to expand our talent pools; yes technology / scientific / data skills are key, however we also need people who are skilled at "telling stories".
  • Gender and diversity in technology is still a problem to tackle.
  • Marketing is digital - it has to be incorporated into everything for a business to succeed.