Can you blame Facebook? They changed their algorithm to benefit the user who apparently wants to see content posted by family and friends and not sponsored content or news.
It seems that Facebook was the only platform for Little Things, the feel good website. There was no plan B so when the Facebook monster coughed it has caught pneumonia and very sadly 100 jobs destroyed. So, a good business lesson in not putting all your eggs in one basket.
Maybe Facebook could invest some of their billions in profits identifying businesses who will be badly damaged by their changes so they can warn them in advance to adapt their models.
Facebook's tweak wiped out 75% of organic traffic at a stroke, with a corresponding collapse in profit margins, rendering the company unviable.