Many have been writing about the decline of media agencies, so it's refreshing to read the enthusiasm and excitement that Simon Davis, CEO of Blue 449, still gets from an industry he has served for...well, a long time.
Media agencies rely on their talent. It is their talent that works with brands to help solve their problems. With ever increasing channels to market and issues to consider, it's no surprise that a career in media agencies is as fulfilling as it always has been.
I still really like my job. Whisper it, but it’s way better than working for a living! I like solving problems for brands, which I get to do because I still spend most of my day executing for them. And that’s all marketers have ever wanted their media agencies to do for them