It's a confusing world. Last week, The Independent reported graduate unemployment falling to it's lowest level since 1989. Today, The Times reports that there will be a fall in graduate jobs next year. The problem with research and headlines is that you need to be informed as to what they are actually researching. The High Flyers research for The Times is all about the Top 100 Graduate Employers. They will be offering just over 19,000 graduate jobs next year. Just be careful with that word 'top'. Why is an investment bank a 'top' graduate employer but a digital start-up is not? Why is an global accountancy firm a 'top' employer but a small events business isn't? Why is a graduate management programme 'better' than working hand in hand with an entrepreneur/founder?

The challenge is that different opportunities suit different people and 19,000 jobs is nothing when you consider over 400,000 students graduate and enter the employment market. 

If there is 5% unemployment that means 380,000 find jobs outside of the so called 'top' 100 graduate employers. Sure, not every graduate goes into a graduate management job or a graduate trainee scheme. But they are all graduates who enter work and sadly headlines about the decline in graduate jobs is misleading and elitist. 

If you are a graduate your biggest challenge is identifying what it is you want to do. If you are an employer seeking graduate talent, your challenge is finding them as so few are unemployed.