The last few weeks have seen the largest concentrated movement of media leadership talent I can remember in 26 years. So what have all these businesses identified that needs changing and how come they came to these conclusions at the same time?
This is no record of failure. These are high profile leaders all of whom have managed enormous transformation and change in successful agencies. It must leave many others wondering if they are next, as it's not obvious why these changes have been made. It's super tough to lead an agency in the current environment. Juggling paymasters, needy clients and staff, whilst trying to make a profit in the most complex media landscape ever.
Too right, you need to be a hybrid to lead in today's market
You need to be a total hybrid as a leader