It is the age of influencer marketing! 

Now consumers have shifted in their opinions on celebrities selling us stuff and now we look to people "just like us" telling us if products or services are good. 

The rise of YouTube and Instagram stars has create a new form of celebrity and super influencers. From makeup tutorials to teeth whiting sets it is a gold mine for product placement and sponsored content.  

Is it because we relate to these everyday infulencers? Or is it because the illusion that they are being paid to sell to us is greater.