Reactions from the now infamous Dove Ad.
Amid a raging debate around a "racist" Facebook ad from Dove, data shows that consumer sentiment around the brand has been largely negative. But will the furore result in any long-term material impact? The ad, which showed a black woman turning into a white woman after using the brand’s body wash, has since been removed. Aside from a general statement and apology in which the Unilever-owned company conceded it had "missed the mark," Dove has otherwise remained tight-lipped on the matter which seems to have only exacerbated online criticism. Despite the backlash, including the circulation of hashtags like #DoveMustFall and #DoneWithDove, the UK advertising regulator Advertising Standards Authority (ASA) confirmed to The Drum that it had received just one complaint about the three-second video and that the "complainant believes the ad is racist."