I don't get it. Was it the order of women turning colour that upset people? Was it that any change of colour of a person in an ad is wrong? The ad would only have been produced after a team of talented people researched, analysed, strategised and created it? Are they all wrong? Or is it like the Kendall Jenner Pepsi ad that was slated but boosted recognition and sales? I confess I have not seen the live ad but what is it that is so offensive? Yes, I am a middle aged white man so am I guilty of not getting it? Can anyone explain?
Since initially writing this the star of the ad has had her say:
Dove has apologised after publishing an ad on its Facebook page on Saturday (7 October) in which it showed a black woman turning white after using its lotion.