In an ever developing world of technology, it's nice to see that the in-store retail experience is still important to the majority of us.
As with so many things, mobile is becoming more important to the retail experience and 37% use their phone or tablet to research products while they are in-store. Sixty-five percent can see people using mobiles more in the future to make their in-store experience better. The report said: "We will start to see the early stages of mobile acting as a hub for the entire brand experience, connecting brand interactions and touch-points." But the value of the physical store environment remains with the majority ( 83%) saying stores are important as they allow you to see, touch and feel an item in person.