Brompton Bicycles boss Will Butler-Adams has dismissed concerns over Brexit ("no one has a tiddly skew whiff what's going on") in a candid and revealing interview with City AM.
His refreshing and pragmatic approach to innovation and product development is insightful; he wants people to enjoy cycling and make his customers happy.
Will recognises the need to attract the right kind of global talent for his organisation - particularly as 8 out of 10 Brompton bikes are sold abroad.
Research and development clearly plays an integral part in the company's growth, citing the time taken to produce an attractive electric bike for the market.
Here's a man who recognises the elements within his company's control right here, right now - rather than be downbeat about what a Brexit deal might look like in two or three years' time.
He also dismissed concerns over Brexit ("no one has a tiddly skew whiff what's going on") and explained the ups and downs of taking over a business from its founder.